Brand Discovery - Dan Tripp

purpose

THE ADVOCACY ARCHITECTS BRAND SUMMARY REPORT

The purpose of the Zine Brand Discovery is to bring clarity and focus to the one thing that sets you apart in your market, and learn how to express it in a way that is unique to you. Business owners and entrepreneurs are visionary by nature. They can have hundreds of ideas (and expression of those ideas) that make perfect sense to them, but are confusing or overwhelming to their market, and even to their own employees. Or, they are so entangled in the day-to-day operations that they are unable to see themselves clearly and objectively. This report summarizes what we identified as your strongest Unique Selling Proposition (USP) through our interview process and discussions with you. Your uniqueness is already inside of you. This process just brings it out and makes it more clear. Within this report, you will see how we’ve rebuilt your brand message to bring greater focus to your USP, removing confusing or competing messages and other distractions. The copy in this report may be used as needed to create new marketing pieces or updated existing pieces. The Brand Discovery may require changes be made to other parts of your marketing such as your visual branding, your website, your sales process, and any other elements that affect how people perceive you.

Advocacy Architects Summary Report 3