Brand Discovery - Dan Tripp

CONTENTS

Purpose

3

Anchor Statement

4

Unique Branding Proposition

6

“So…what do you do?”

9

Signature Story - Dan Tripp

11

Customer Journey

14

AA Vision, Mission, and Why

15

Brand Tone and Temperament

16

New Business Name and Tagline

18

Launching The New AA Brand

19

Overcoming Challenges In Establishing The AA Brand

21

A Final Note About Your Brand Discovery Process

22

Advocacy Architects Summary Report 2