Brand Discovery - Dan Tripp

anchor statement

ANCHOR STATEMENT

This is the go-to description of who you are and what you do. Sometimes referred to as your elevator pitch.

The three elements of your anchor statement are as follows: 1 - What does AA do for their clients?

We help public affairs professionals in Washington, D.C. and state capitols around the country eliminate legislative threats by designing and launching full-scale legislative advocacy campaigns in 48-72 hours. Guaranteed. 2 - What end result does AA provide for their clients? Advocacy Architects works closely with their clients to win legislative fights and expand their advocacy influence at state capitols. We do this by accurately identifying the threats, determining potential advocacy solutions, and building a list of key policy makers who need targeted advocacy. Our advocacy campaign proposals provide clear, tactical solutions with transparent budgets so our clients know exactly what to expect. Once the solutions are identified and agreed upon, a full-scale, targeted advocacy campaign is launched within 48-72 hours. Guaranteed! 3 - What qualities does AA bring to the table? SPEED - Legislative and regulatory threats to businesses and trade associations can appear without warning. Rapid response to these threats is required. Working closely with our clients, we design and launch full-scale advocacy campaigns within 48-72 hours. Guaranteed!

Advocacy Architects Summary Report 4