Katy Blinds Commercial - Brand Summary Report

CHALLENGES TO ESTABLISHING THE NEW BRAND

-​ Content Strategy

-​ Feature: anything that John loves to talk about (ie land stewardship, entrepreneurship ideas/mindset behind-the-scenes, doesn’t have to be related to business.) -​ Pet Corner -​ Fun content (personal recipe, humor, travel, food) -​ Industry (customer reviews, FAQ) -​ Team article or Repoz -​ Expand on one core value (share a story demonstrating it)

Customer Satisfaction Feedback

-​ Exit Interview Questions as part of close out process -​ Thank you gift with food/snack and branded yeti for frst time customer.

Core Values/Quality Standards -​

Share/discuss during monthly huddles Put on the website for quick access.

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ZGB Project Plan (on home page) A Hands-Off, Hassle-Free Window Treatment Installation with Quality Products for Your Commercial Projects Delays, re-dos, and extra expense from unreliable subcontractors cuts proftability and create headaches. Through the KBC Zero-Go-Backs Plan, we show up on time and prepared, install a quality product, and leave the site cleaner than we found it. How KBC Ensures Success on Every Project

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Brand Summary Report 19