Katy Blinds Commercial - Brand Summary Report

LAUNCHING THE BRAND

9 - ACTIVATING THE NEW KATY BLINDS BRAND

Top Level I mplementation Plan

Online Presence

-​ Select a template -​ Frame out content areas -​ Develop content -​ Shoot videos (land stewardship) Front Page of New Website

-​ Use new tagline and outcome statement -​ “Request Bid” button top right, bright

-​ Opt-In above the fold to subscribe to the print newsletter, autoresponder with Special Edition of newsletter attached plus make request for their mailing address. -​ The Zero Go-Backs Project Plan panel -​ Meet John Crosby (read more) panel or Meet Our Founder -​ Footer panel

-​ Menu Bar

-​ About Us (team profles, refer to Zine) -​ Our Products -​ Our Projects -​ Our Process (details of the ZGB Plan)

Offine Presence (Newsletter) -​ Update Special Edition -​ Origin Story -​ The ZGB Plan

-​ Add a standing land stewardship section -​ Add existing customer testimonials -​ Add Meet the Team (customer facing) -​ “Fun” content (personal recipe, humor, pets)

Brand Summary Report 18