Katy Blinds Commercial - Brand Summary Report
SIGNATURE STORY
So in October 1999, a good friend and I opened a business bank account with $300, set up a C.O.D. account with a blind manufacturer in Arlington, TX (we qualifed since we could fog a mirror), printed a stack of fiers and business cards at Offce Depot, gassed up my ‘88 Ford Ranger and we were in the blind business! We started by blanketing new neighborhoods with our advertisement. Every house with naked windows got one. And the phone started to ring – although slowly at frst. We sold two jobs the frst month and one the second month, but gradually, we picked up steam. We worked our day jobs and sold and installed blinds in the evenings and on the weekends. The frst job we installed was comical. As we unpacked the boxes in our inaugural client’s living room, we whispered to each other “what’s this for…” “…do we need that part?” A job that would take an experienced solo installer 45 minutes took the two of us 3½ hours, but we got it done. We were blessed and the business grew. Two years later, I took a leap of faith and quit my job, and the next year, my business partner quit his. Over the next several years, Katy Blinds & Shutters (our original name) gradually grew into two separate businesses – one residential and the other commercial (Katy Blinds Commercial). The two businesses were so unique from one another that in 2015, we split them into two separate legal entities and Katy Blinds Commercial has been 100% commercial ever since. This business was built on radical ideas like “show up on time” and “do what you said you would do.” This simple approach not only makes the space look good, but it makes our partners look good to their clients and customers. It’s an approach that I try to follow in every part of my professional and personal life. Be present. Have integrity, even when no one is looking.
Brand Summary Report 11
Made with FlippingBook - Online magazine maker