By Design - October 2022

DISCOVERING YOUR BIGGER WHY MINDSET DEVELOPMENT

Your business should serve you, not the other way around. When your life goals and values are given the priority and attention they deserve, then your unique brand will begin to emerge in all aspects of your life, including your business. Create Your Why Statement Now that you have an idea of what your life goals and values are, you can begin to create a “why” statement that describes why you do what you do and what is important to you. Your “why” will get you to focus your activities and priorities and help you see your business differently. Remember, running a successful business is not your purpose. Your business may serve as the financial engine or resource to achieve your purpose or your why, but it cannot be the sole reason and motivator of your existence in this world.

Write Your Why Statement

To

so that

Examples of Why Statements:

• To inspire people to do things that challenge them so that together we can change the world.

• To be a positive influence to everyone I come in contact with so that they realize their value and worth. Additional Resources: “Start With Why” by Simon Sinek. Available in book, audio, and TED talk.

• To bring people together so that they can connect and help each other through life.

• To be on the forefront of innovation so that we give everyone an opportunity to thrive.

“Traction” by Gino Wickman. Available in book and audio

• To help people make great decisions so that they can thrive.

Keep Moving Forward Your unique message, your brand, and your “why” are a work in progress. They emerge over time. Your marketing activities are important for developing that message and testing what works and what doesn’t. If you would like to partner with Zine to walk you through this process, contact us and ask about the Zine Brand Discovery Intensive. The Zine Brand Discovery Intensive is a 4-week, workshop-style program that gives clarity to the one thing that sets you apart and how to express it in a way that compels your market to act. Visit www.BrandDiscoveryProcess.com for more information.

www.thePowerzine.com 23