By Design - October 2022

MINDSET DEVELOPMENT DISCOVERING YOUR BIGGER WHY

Why Do You DoWhat You Do? Discovering Your Bigger Why

Here is a useful exercise for digging deeper and avoiding burnout (which typically plagues people every 10 years starting from about 40 years old).

Read the question below, take some time to give it thought, and write down your answer.

If you could be free from the day-to-day of the work that you are currently doing (and there was zero loss of quality in your work, relationships, and finances), what would you do with your time?

This question detaches your practical, temporary goals from your life/value goals.

Meaningful goals are rooted in our values. When reached, you feel like you’ve accomplished something, you feel like you’ve made a difference. Without that sense of accomplishment, we start to feel useless. We begin wondering why we’re doing what we’re doing, questioning our abilities and even our self-worth. Practical goals are things like how much money we want to make, buying a home, a business, equipment, a dream vacation, dream job, dream car, dream body, etc. They are rooted in our wants, not our needs. Once we accomplish them, we’re back to wondering what our purpose is.

After you get your answer to the above question, the next logical question to ask is: How can I do that NOW with the time and resources I have NOW?

Your Business is a Powerful Resource Your business is one of the most valuable and most powerful resources that you have. If you can look at your business as a resource (instead of an end goal) to accomplish your life/value goals, then you can infuse new life and purpose into your business. And develop a brand that is authentic and compelling.

22 The Results-Driven Life by Design