By Design - October 2022

PERSONAL DEVELOPMENT DISCOVERING YOUR GOD-GIVEN POWER TO CREATE —continued from page 13 I RI R - IVE P ER T CREATE

WHAT HAPPENS WHEN YOU DISCOVER YOUR GOD-GIVEN POWER TO CREATE by Kia Arian

August of 2019 was the 15 year mark of the founding of Zine. In that time, we seemed to go through a rhythm of reinvention every five years. Often, they were triggered by discontent, burnout, or some other seemingly negative event. But in 2019, it was ignited by the energy of a strong economy.

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Business was flourishing and I was ready to hire two new employees. I knew I had to raise the bar for Zine to attract the talent I wanted. I needed to get definite about our purpose, and the kind of people who would thrive in it. This led me down a path of deep soul searching. Why do we do the work we do? What do we want to see happen as a result? For our clients? For our families? For our personal lives? As I sifted through the thoughts, ideas, and experiences I had accumulated in my

lifetime, I came to a simple yet profound conclusion about the purpose of life:

Being free to pursue and create those things is what gives us life. Whether it is creating a business, creating relationships, creating a home, creating family, children, art, music, or experiences, we long to build something significant, step back, admire it, and call it good. Attorney and Zine client, Zach Cook creates his reality with his book, Hate Speech 1st Amendment cases. He also wanted to re-publish the Declaration of Independence and the Constitution in a way that was relevant and fresh. Zine designed the covers in “Breaking News” style to convey the idea of "free speech rights" and capture the importance of this subject.

Freedom to Pursue. Freedom to Create.

At our core, we long to be free to do the things we want to do, in the way we want to do them.

10 The Results-Driven Life by Design