Brand Discovery - Dan Tripp

Unique Branding Proposition

in 48-72 hours. Robust project management software enables our clients to look over our shoulders and track all the moving parts of the campaign. Regular video or phone conference calls are scheduled for project status and updates. In the end, our clients can expect rigorous, front-end planning and fast, decisive action to give them the best chance at winning legislative fights at the capitol, and ultimately eliminating legislative threats. Perhaps the most unique aspect of Advocacy Architects is our flexibility in working with either public affairs professionals or directly with businesses and trade associations. Because our products and services can be white-labeled, our public affairs partners are able to provide AA services to their business clients at full retail pricing. This means that by working directly with us our Public Affairs clients can actually generate new income streams and become a profit center - rather than an expense item. Because a full-scale advocacy campaign can be costly, we offer a two-part guarantee to give our clients confidence that we can deliver on-time and on-budget. First, if a client doesn’t feel like they have gained massive clarity and confidence from our Blueprint Session, we will reimburse them up to $1,000 of the session fee for your time or travel expenses. Second, if we fail to launch the advocacy campaign within 72 hours (or the agreed upon time), AA will make a donation of $1,000 per 24-hour period of tardiness to your favorite charity or cause. We’re not interested in nor are we able to take every client or project that seeks us out. For that reason, we are highly selective about who we accept as new clients. All new clients are generally required to complete the Advocacy Blueprint Session so we can acclimate them to our planning process and ensure that we have all the information required to launch a successful advocacy campaign.

Advocacy Architects Summary Report 7