Brand Discovery - Dan Tripp

Unique Branding Proposition

UNIQUE BRANDING PROPOSITION What you do or how you do something that sets you apart from your competition and makes you unique, distinct, and special. Behind every successful advocacy campaign is a team of professionals who understand the real life consequences of governmental threats to business and industry. Whether a legislative proposal is offered by a well-meaning legislator or by someone who is trying to shakedown an industry, every threat has to be confronted decisively, strategically and quickly. For this reason, we utilize a proprietary process that was created, refined, and proven out of our experience with legislative advocacy and political campaigns across 43 states over a 14 year period. To begin the process, our clients invest in a customized Advocacy Blueprint Session . This in-depth analysis identifies real and perceived legislative threats and outlines all tactical solutions (digital, social, phones, coalition-building, etc.) that can eliminate the threats. Upon completion of the blueprint session, our client receives a targeted campaign message and list of decision makers on which to focus their advocacy efforts. A proposal with timelines and budget requirements is also presented so our client knows exactly what to expect. Upon agreement and acceptance of the proposal, the Advocacy QuickLaunch program is deployed and a targeted, full-scale advocacy campaign is launched

Advocacy Architects Summary Report 6