Success Stories - Secure American Insurance

—continued from page 7 FEATURE LANCE LEIVESTAD

“I didn't focus on the fear of taking a leap. I looked at the potential. I thought, if I do this, I'm going to have this for the rest of my life.”

Lance has built a successful agency that attracts and retains loyal customers by prioritizing ethics and client well-being. Even when clients leave for seemingly greener pastures, they often return, recognizing the value of Lance's ethical approach. "When I lose somebody, it's usually because they thought the grass was greener. And they come back when they realize it's not." Lance’s commitment to ethics and doing what's right for the client is deeply rooted in his personal beliefs and experiences. "We do what's right,” Lance said. “I've had clients where, after seven years, they finally switched over because it was the appropriate time. We never try to finagle a policy to make it work just to get somebody in the door. If you do that, you're going to lose it, and your ethics will be compromised."

retention, and developing a solid agency culture, Lance has created a thriving business that provides him the freedom and fulfillment he desires. "Secure American Insurance gives you the freedom to build and grow your business the way you want," Lance said. "I don't think other brokerages offer this kind of flexibility—they usually dictate how you should do things. But here, as long as you stay within ethical lines, you have that freedom.” For those considering becoming an independent insurance agent or looking to grow their agency, Lance offers this advice: "Get out there and push the rock forward. Sometimes, you're going to take two steps forward and one back. Sometimes, you're going to push the rock, and it's going to run you over, but just continue pushing and pushing, and you'll be fine. You'll be successful. Then, one day, you can look back and say, “In the beginning, this was nothing—and now it’s something huge.” ●

Embracing Change and Opportunity

"I was scared to death when starting with American National and when I left to start my own agency with Secure American Insurance. Both things are massive career changes. However, I was extremely excited to try something new," Lance shared. "That fear of starting over. I turned it around. I didn't focus on the fear of taking a leap. I looked at the potential. I thought, if I do this, I'm going to have this for the rest of my life. I'm going to have something very special, and it's going to be mine." Lance's journey from small-town roots to multi-million-dollar success as an independent insurance agent with Secure American Insurance is a testament to the power of perseverance, strong values, and a commitment to serving others. By focusing on education, building personal relationships, prioritizing

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