Katy Blinds Commercial - Brand Summary Report

ANCHOR STATEMENT

2 - ANCHOR STATEMENT

This is the go-to description of who you are and what you do. It is your Unique Selling Proposition.

Select ONE client and ONE big problem that you want to solve for them: General Contractors for Commercial Building Projects. Facing the building owners when delays, problems and failures occur on job sites. How this problem manifests itself: Unreliable or unqualifed subcontractors not showing up on time, not doing what they say they will do, not completing the job correctly, and uncommunicative. Impact of problem if unresolved Delays, re-dos, and extra expense that cuts proftability and creates headaches and hassles with the building owner. How Katy Blinds Commercial solves this problem: A hands-off, hassle-free window treatment installation and a quality fnished product. We show up on time, prepared, install a quality product and leave the site cleaner than we found it. General contractors deal with so many issues and headaches, we strive to make our piece of the project smooth and stress-free. The three elements of your anchor statement are as follows: 1 - What does Katy Blinds Commercial do for their customers? We install large scale roller shade solutions for commercial building projects. 2 - What end result does Katy Blinds provide for their customers? A hassle-free window treatment installation and a quality fnished product. On time and correct delivery and installation with no drama or delay.

Brand Summary Report 5