Katy Blinds Commercial - Brand Summary Report

PURPOSE

1 - PURPOSE

The purpose of the Zine Brand Discovery is to bring clarity and focus to the one thing that sets you apart in your market, and learn how to express it in a way that resonates with your prospects and compels them to act. Business owners and entrepreneurs are visionary by nature. They can have hundreds of ideas (and expression of those ideas) that make perfect sense to them, but are confusing or overwhelming to their market, and even to their own employees. Or, they are so entangled in the day-to-day operations that they are unable to see themselves clearly and objectively. This report summarizes what we identifed as your strongest Unique Selling Proposition (USP) through our interview process and discussions with you. Your unique skills, talents, and ideas are already inside of you. This process draws them out and combines them into a winning marketing formula. On the surface, your USP may sound the same as others in your market, but no one else can communicate it and deliver it the way you can. The more focused and personal your message, the more people will feel a connection to you and want to do business with you. They will choose you not because you’re the cheapest, but because they like you and trust you. They believe you understand their deepest wants, desires, and worries, and can help them get outcomes they desperately seek. This relationship is established and controlled in how you show up and present yourself. It includes the tone of your marketing materials, your sales process, your delivery of services (operations), and the visual and tactile aspects of your communications. Within this report, your brand message has been rebuilt to bring greater focus to your USP, and remove confusing or competing messages and other distractions. The copy in this report may be used as needed to create new marketing pieces or updated existing pieces.

Brand Summary Report 3