Katy Blinds Commercial - Brand Summary Report

CHALLENGES TO ESTABLISHING THE NEW BRAND

10 - CHALLENGES TO ESTABLISHING THE KATY BLINDS BRAND

The idea is to add personality and human connection to the Katy Blinds brand. -​ John to speak more about his hobbies and passions in the newsletter -​ Require that high level customer facing staff provide bios and headshots for the website. Make it optional but encouraged for others. -​ Gathering customer feedback. Make it a required part of the close out process, use scripts and strategic questions to get very specifc answers. Example: -​ Was a unique challenge you faced for window treatments? And how did Katy Blinds help you overcome that challenge? -​ Use bios in the newsletter (one person at a time)

-​ What did you like most about working with KB? -​ What part of the process or experience could be improved?

-​ Prioritizing the newsletter (Zine to provide more structure)

-​ John to shift his mindset about sharing what he loves with others. Do it just because it makes you and them happy.

Brand Summary Report 21