Katy Blinds Commercial - Brand Summary Report
| CONTENTS | 2 |
| 1 - PURPOSE | 3 |
| 2 - ANCHOR STATEMENT | 5 |
| This is the go-to description of who you are and what you do. It is your Unique Selling Proposition. | 5 |
| 3 - NEW NAME AND/OR SUGGESTED TAGLINES | 7 |
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| We Make Our Customers Look Good to Those They Have to Please | 7 |
| Katy Blinds Commercial completes large scale commercial window treatment projects with no drama, delay, or disappointment for the general contractor. | 7 |
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| Alternates: | 7 |
| Our Job is to Make Your Job Easier | 7 |
| We help commercial construction general contractors keep their promises to their customers. We show up on time, do what we say we’re going to do and complete the job with no drama, delay, or disappointment. | 7 |
| Our job is to make our customer look good to those they have to please. | 7 |
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| 4 - CLIENT SUCCESS JOURNEY | 8 |
| How you deliver outcomes to your ideal client. This is what sets you apart from your competition and makes you unique, distinct, and special. | 8 |
| 5 - “SO…WHAT DO YOU DO?” | 9 |
| A sample conversation showing how your new, clarified brand answers this common question. | 9 |
| 6 - SIGNATURE STORY - KATY BLINDS | 10 |
| Why do you do what you do? What is your origin story that describes what brought you to where you are now? | 10 |
| 7 - VISION, MISSION, AND WHY | 13 |
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| 7.1 - CORE VALUES/QUALITY STANDARDS | 14 |
| 8 - BRAND TONE AND TEMPERAMENT | 16 |
| What is the consistent mood, tenor, quality, character, and manner that you bring to all your interactions? | 16 |
| 8.1 - LOGO & VISUAL BRAND | 17 |
| Logo, color palette and design elements to use in the new brand. | 17 |
| 9 - ACTIVATING THE NEW KATY BLINDS BRAND | 18 |
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| 10 - CHALLENGES TO ESTABLISHING THE KATY BLINDS BRAND | 21 |
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| 11 - OVERCOMING CHALLENGES TO ESTABLISHING THE KATY BLINDS BRAND | 22 |
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