By Design - October 2022

AN UNEXPECTED OUTCOME COVER STORY

HOWONE COMPANY DISCOVERED VISION BY BACKING INTO IT An Unexpected Outcome

There is something about the entrepreneurial journey that fascinates people. It’s the reason why podcasts like “How I Built This'' and shows like “Shark Tank” are so compelling. The ability to see the unseen is inspiring. Deep inside, we know there is more to what our eyes see. And when we discover people who have successfully created the unseen, it deepens our courage to do the same, to form a vision and pursue it with passion. However, for every person who has a passionate vision, there are many more who stumble around before they “bump” into their vision. That’s how it felt for Kia Arian, founder and CEO of Zine. She started her company in 2005 with just an idea…one that she almost abandoned several times. In this fascinating interview, she explains how she discovered the vision for Zine in an unexpected way.

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