Brand Discovery - Dan Tripp

“So…what do you do?”

“SO…WHAT DO YOU DO?”

A sample conversation showing how your new, clarified brand answers this common question.

So…what do you do?? In a nutshell, we help businesses and trade associations eliminate legislative threats FAST by designing and launching full-scale, targeted advocacy campaigns in 48-72 hours. Guaranteed . That sounds interesting. What is that for? (30 Second elevator pitch) Our clients are public affairs firms from Washington, DC and around the country. We help them design and launch advocacy campaigns for businesses and trade associations who are facing serious legislative threats at the state level. Launching advocacy campaigns quickly is the key to legislative success, which is what we do. We can get a full-scale campaign going in less than 72 hours. And we guarantee that! That’s fast! How do you do that? (Elevator Pitch – Educate) It’s in the process we’ve refined over 12 years in this industry. We start with what I call our Advocacy Blueprint Session ™ where we identify legislative threats and discover the most efficient solutions. Then we develop a pathway to victory - our advocacy plan - to eliminate those threats. Once the plan is approved, we deploy our Advocacy QuickLaunch ™ program - a full-scale advocacy campaign within 48-72 hours to make those threats go away.

Advocacy Architects Summary Report 9