Brand Discovery - Dan Tripp

OVERCOMING CHALLENGES in Establishing the AA Brand

OVERCOMING CHALLENGES IN ESTABLISHING THE AA BRAND

• In the short term, focus on completing the top three items that will give you the greatest impact: • Website • Lead magnets • Newsletter Completing these items will “exercise” and test the message/media/market triangle so it can be refined further. The Website captures the message. The Lead Magnets attract the market. The newsletter will be the primary media to communicate with your market.

Advocacy Architects Summary Report 22