Brand Discovery - Dan Tripp

LAUNCHING THE NEW AA BRAND

LAUNCHING THE NEW AA BRAND

Top Level Plan to Implement the New Brand WEBSITE AND LANDING PAGES – not all these have to be done prior to launch. • Main website - www.AdvocacyArchitects.com

• Landing Page 1 - www.EliminateLegislativeThreats.com • Landing Page 2 - www.AdvocacyBlueprintSession.com • Landing Page 3 - www.AdvocacyQuickLaunch.com • Landing Page 4 - for Client Testimonials • Exit Popups for each site

SALES COPY – Not all this has to be written prior to launch. • All website, landing page and exit pop copy • Lead Gen Magnet - FREE REPORT ELIMINATE THE THREAT! Five Ways to Kill a Legislative Proposal that’s Killing your Business or Trade Association . • FREE REPORT Signup Thank You page - Video Script

• Threat Elimination Drip Campaign - Digital Ads + Drip Emails • Blueprint Session Drip Campaign - Digital Ads + Mail + Email • QuickLaunch Drip Campaign - Digital Ads + Mail + Email • Testimonial Campaign - Mail + Email

Advocacy Architects Summary Report 20