Brand Discovery - Dan Tripp

AA VISION, MISSION, AND WHY

AA VISION, MISSION, AND WHY

This is mostly for internal use. Mission/Vision statements are used to build unity within your company and keep everyone rowing in the same direction. They also help keep you focused on the main thing and eliminate work or opportunities that don’t align with your vision/mission. A vision statement describes the outcome. Why do you exist? Or what is your purpose/passion? We exist to empower business owners and trade associations to eliminate legislative threats and create a more business-friendly environment in state governments across the United States. A mission statement describes the work required to achieve the outcome. We help businesses and trade associations eliminate legislative threats to their industries by designing and launching aggressive advocacy campaigns.

Advocacy Architects Summary Report 16