Brand Discovery - Dan Cuprill

CONTENTS

Purpose

3

Anchor Statement

4

Unique Branding Proposition

6

“So…what do you do?”

8

Signature Story - Nikki Earley

9

New Name and Suggested Tag Line for Matson & Cuprill

11

M&C Vision, Mission, and Why

12

Brand Tone and Temperament

13

Launching the New M&C Brand

15

Tasks Remaining to Integrate Nikki into the M&C brand

17

Challenges in Establishing Nikki into the Matson & Cuprill Brand

18

Overcoming Challenges In Establishing Nikki Into The New M & C Brand

19

A Final Note About Your Brand Discovery Process

20

M&C Brand Summary Report 2