Brand Discovery - Dan Cuprill

OVERCOMING Challenges in Establishing Nikki into the Matson & Cuprill Brand

OVERCOMING CHALLENGES IN ESTABLISHING NIKKI INTO THE NEW M & C BRAND

1 One well-done video is better than several poorly done videos, or no videos at all. Create one video that is well-planned where she can prepare. Put this on the home page. 2 Invest in a professional video company such as Crisp who will coach you and dramatically improve the subjects and the overall product through video and camera effects. 3 Have her select and focus in on specific aspects of popular topics about finances, money, investing, taxes, and create animation videos while she speaks. 4 Have her write blog articles about the above topics. Dan still provides more strategic, marketing focused blog posts and articles, so there is a little bit of both. People who are like Nikki (data focused) will appreciate her style and information. And even those who won’t read them will still take note of her expertise and authority in the subject.

M&C Brand Summary Report 19