Brand Discovery - Dan Cuprill

Tasks remaining to integrate Nikki into the M&C brand

TASKS REMAINING TO INTEGRATE NIKKI INTO THE M&C BRAND

1 Make the website less “Dan” centric. 2 Incorporate the core messages of the Anchor Statement into the website 3 Add a separate page for Nikki’s story/bio. 4 Add videos of Nikki. 5 Change Ask Dan to Ask Dan and Nikki 6 Better communicate Nikki’s unique role as the Director of Financial Planning.

M&C Brand Summary Report 17