Brand Discovery - Dan Cuprill

Launching the New M&C BRAND

LAUNCHING THE NEW M&C BRAND

Top Level Plan to Introduce the New Brand Changing the name of your business can feel like a daunting task. Will I confuse my clients? What if I lose clients? Do I have to throw away all my old stuff? Although it may feel overwhelming, it is a straightforward process. We’ve created your new logo to visually connect to your old. In this way, it doesn’t feel completely new. People see the familiar initials and colors and feel 1 Draft a letter to your current clients that introduces the new name and logo, and why you did this. This should be sent via U.S. Mail and Email. Invite feedback and questions or concerns. 2 Send a followup letter or postcard to make sure they got the first letter. 3 Update your website with the new logo and replace all references to your old name with the new name. Mail the letter 3 days in advance so it arrives roughly the same day you launch your new website. Send the email the same day the website is launched. 4 Include the explanation of the change in a separate page on your website. 5 In legible text, always include the phrase “formerly Matson & Cuprill” where ever your new logo appears. Make it clickable to the page in item 4 above. This phrase should be inclulded in all printed or electronic correspondence. This phrase will need to be used for a minimum of 6 months. the connection to the previous name and logo. Below is an overview of the steps to take:

M&C Brand Summary Report 15